UI/UX design
Interface design for a digital product
SGN Tech Solutions / Fender
Interface design and a reusable visual system for a digital product across desktop and mobile environments.
Ask about this projectFrancly Graphic · Graphic Design
Brand identities, packaging and print, crafted to be remembered.
I partner with businesses to create brand identities, packaging, illustration and print materials that are clear, distinctive and professionally produced — from first sketch to final press check.
More than 30 years of professional experience, working with startups, growing businesses, agencies, and internationally recognized brands.
Based in the Montreal area. Working with clients locally and remotely.
Portfolio
Selected Work
A selection of brand, digital, print, illustration and product work demonstrating how I turn ideas and complex information into clear, distinctive visual solutions.
Technical & instructional illustration
Technical & Instructional Illustration
Projects created for or in collaboration with CN Rail and Bombardier
Hundreds of technical illustrations prepared for manuals and documentation where accuracy matters.
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Licensed product & toy design
Disney Licensed Product Design
Battat/Disney
Licensed product and illustration work adapting established Disney characters and brand assets to consumer toy products.
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Brand and marketing design
Sales and marketing material system
Brochures, sales sheets and presentation templates built on one reusable layout system.
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Advertising and promotional design
Advertising and promotional design
Print and promotional advertising built for clarity and consistency across many placements.
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Editorial, web design & storytelling
Being Invisible
Independent editorial, advocacy & web project
An independent editorial and advocacy platform exploring invisible illness through personal storytelling. Brand identity, visual direction, web design and written content developed as a cohesive digital experience.
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Presentation design
Corporate Presentations
Looking to make your product or service stand out? Choose a professional Pitch Deck presentation to get your message across.
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Product and toy design
Toy product and packaging design
Projects created for or in collaboration with FAO Schwarz, Disney and Warner Bros.
Product and packaging design for the toy industry, from concept sketches to retail-ready artwork.
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Artwork for children
Doodle Kats
Colorkadoodle
I can design artwork that appeals to children, like birthday card invitations and other celebrations. This is the cover art for one book in a series of colouring books I designed and sell on Amazon.
You can find them hereServices
Design Services
Flexible senior-level design support for individual projects, launches, redesigns, and ongoing creative needs.
01
Logo & Marketing Design
For businesses that need a professional, recognizable, and consistent visual presence.
Who it's for: Small and mid-sized businesses, startups, and marketing teams without an internal design department.
Typical deliverables
- Logo design
- Visual identity systems
- Brand refreshes
- Brand guidelines
- Business stationery
- Brochures
- Sales materials
- Advertising
- Social media & promotional graphics
- Digital campaign design
- Pitch decks & presentations
Featured brand identities
More than a logo.
A strong identity is a system—strategy, typography, colour, imagery and applications working together to create something recognizable and consistent.
Explore selected brand identity projects below.
Campaign & social media design
From campaign concepts to platform-ready social content, I create digital graphics designed to communicate quickly, build recognition and keep brands visually consistent across formats.
QuickWicket
Digital campaign & social media
Promotional and educational campaign graphics created for QuickWicket, an online trivia and rewards platform. The work included campaign concepts, social media graphics, promotional advertising and visual communications explaining game features and rewards.
Campaign concepts, social graphics, promotional advertising and product education created for QuickWicket.
02
Packaging and illustration
For products and organizations that need clear communication, strong shelf presence, or custom visual storytelling.
Who it's for: Product companies, retail brands, and organizations presenting complex or technical information.
Typical deliverables
- Packaging concepts
- Labels
- Boxes and retail packaging
- Print-ready production files
- Technical illustration
- Product illustration
- Editorial illustration
- Custom graphics
- Album artwork
- Promotional artwork
Album artwork
Where music meets visual storytelling.
During the 1990s and early 2000s, when CDs were at the height of their popularity, I designed approximately 25 album covers for musicians and recording artists across a variety of musical genres, from classical and chamber music to contemporary recordings.
Each project presented a unique creative challenge: translating the character, emotion and identity of the music into a compelling visual experience. Through illustration, photography, typography and thoughtful art direction, I developed distinctive designs that reflected the personality of each artist and the spirit of their recordings.
The examples shown here illustrate the diversity of that work, from expressive photographic compositions to richly textured illustrations and bold typographic treatments. Each cover was conceived to capture attention, communicate a musical identity and make a lasting impression.
Have an album in the works but no artwork to go with it? Whether you're an emerging musician releasing your first recording or an established artist looking for a fresh visual direction, I'd love to help. Let's create something beautiful together — artwork that looks as distinctive as your music sounds.
Process
A clear and practical design process
- 1
Discovery
We discuss your goals, audience, required deliverables, timing, and any existing materials.
- 2
Direction and estimate
I recommend an approach, define the project scope, and provide a written estimate before work begins.
- 3
Design and refinement
I develop the agreed direction and refine it through a structured feedback process.
- 4
Final delivery
You receive organized, professionally prepared files for their intended print or digital use.
The exact process may vary depending on the project, but expectations, deliverables, and costs are clarified before design work begins.
Bring clarity and professional polish to your next project.
Whether you are launching something new, updating an existing brand, or trying to solve a complicated design problem, I can help you define the direction and turn it into a polished final result.